ENGLISH

Exploring the Rise of Fandom in Contemporary Consumer Culture

By Cheng Lu Wang

Book information

Publisher
IGI Global
Year
2017
ISBN
152253220X, 9781522532200
Language
english
Format
PDF
Filesize
6 MB (6142754 bytes)
Series
Advances in Marketing, Customer Relationship Management, and E-Services
Edition
1
Pages
300\321
Time added
2022-04-01 22:26:11

Description

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment. Title Page Copyright Page Book Series Table of Contents Detailed Table of Contents Foreword Preface Acknowledgment Chapter 1: Segmenting Fan Communities Chapter 2: Fans and Brands Chapter 3: A Hero Who Never Dies Chapter 4: The Passion That Unites Us All Chapter 5: Those Who Rarely Attend Alone Chapter 6: I Love to See Them Lose Chapter 7: Building the Force Chapter 8: Charging Fandom in the Digital Age Chapter 9: Diversity of Fans on Social Media Chapter 10: Brand Pathologies Chapter 11: “Thy Kingdom Come, Thy Will Be Done” Chapter 12: Working Behind Playing Chapter 13: Living in a Virtual Reality Compilation of References About the Contributors Index

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