ENGLISH

Managing Service Operations: Design and Implementation

By Dr William J Hollins , John Higgins

Book information

Publisher
Sage Publications Ltd
Year
2006
ISBN
1412929520, 9781412929523, 9781848604667
Open Library ID
OL20007350M
Language
english
Format
PDF
Filesize
2 MB (1662436 bytes)
Edition
1
Pages
312\312
Time added
2011-04-20 14:05:05

Description

Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.

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