ENGLISH

Brand Wars: Combat Strategies for Indian Brands

By Rajiv Gupte; Anand Limaye

Book information

Publisher
SAGE Publishing India
Year
2021
ISBN
9789354790737, 9354790739
Language
english
Format
EPUB
Filesize
4 MB (3861514 bytes)
Pages
292\0
Time added
2021-12-06 07:29:58

Description

Market disruption, pandemic-ridden economy and China’s digital and mobile dominance—Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.

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