ENGLISH

Global Marketing (Express Exec)

By Douglas Lamont

Book information

Publisher
Capstone
Year
2002
ISBN
1841121916, 9781841121918, 9781841122588
Open Library ID
OL9440738M
Language
english
Format
PDF
Filesize
1 MB (1451622 bytes)
Edition
1
Pages
127\127
Time added
2011-08-31 04:54:40

Description

Fast track route to mastering all aspects of global marketingCovers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.Includes a glossary of key concepts and a comprehensive resources guide

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