GERMAN

Interreligiöses Marketing

By Katja Gelbrich; Stefan Müller

Book information

Publisher
De Gruyter Oldenbourg
Year
2023
ISBN
9783486851823, 9783486591842
DOI
10.1515/9783486851823
Language
german
Format
EPUB
Filesize
4 MB (4569323 bytes)
Pages
380\0
Library
degruyter.com
Time added
2023-07-27 02:13:07

Description

This book is the first to provide a comprehensive overview of the influence that religiosity can have on marketing strategies, consumer behavior, and on marketing mix (product, price, distribution, and communication policy). Aktuelle Befunde der religionsvergleichenden Marketing- und Konsumentenforschung Erstmalige und umfassende Darstellung der Marketingstrategien & Marketinginstrumente für Zielgruppen unterschiedlicher Konfession und Religiosität

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