ENGLISH

Consumer Behaviour: A European Perspective

By Michael Solomon , Gary J. Bamossy , Soren Askegaard , Margaret K. Hogg

Book information

Publisher
FT Press
Year
2006
ISBN
0273687522, 9780273687528
LCC
HF5415.33.E85 S65 2006
Open Library ID
OL3428308M
Language
english
Format
PDF
Filesize
31 MB (32636479 bytes)
Edition
3rd
Pages
731\731
Library
demonoid.me
Time added
2011-04-11 19:55:47

Description

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

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