ENGLISH

Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

By Soumitra Dutta , Lutz Finger

Book information

Publisher
O'Reilly Media
Year
2014
ISBN
1449336752, 9781449336752
Language
english
Format
PDF
Filesize
22 MB (23100003 bytes)
Edition
1
Pages
338\338
Orientation
portrait
Paginated
yes
Scanned
no
Time added
2014-04-15 20:08:15

Description

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

Similar books