ENGLISH

Internet Business Models and Strategies: Text and Cases

By Allan Afuah , Christopher L. Tucci

Book information

Publisher
Mcgraw-Hill (Tx)
Year
2002
ISBN
0071151230, 9780071151238
Open Library ID
OL7297923M
Language
english
Format
PDF
Filesize
3 MB (2805618 bytes)
Pages
496\477
Topic
Business E-Commerce
Library
Mexmat
Time added
2011-02-23 10:11:24
Финансово-экономические дисциплины;Торговое дело;Э

Description

Despite the Internet’s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies’ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, ...The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.”

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