GERMAN

Unternehmensführung: Strategie – Management – Praxis

By Hans-Erich Müller

Book information

Publisher
De Gruyter Oldenbourg
Year
2017
ISBN
9783110471496
Language
german
Format
EPUB
Filesize
21 MB (22167066 bytes)
Edition
3rd updated and expanded edition
Pages
412\0
Library
degruyter.com
Time added
2023-07-29 21:42:13

Description

Business leaders face the challenge of mastering diverse and often contradictory requirements. The integrative management concept on which this textbook is based helps to deal with this dilemma: the reader confronts a theme from contradictory perspectives and learns how to think in alternatives and to sound out room for maneuver. The updated new edition now includes topics like Business Model Innovation, Industry 4.0 and Lean Startup. Offers a unique new approach to strategic theory Includes case studies and practical examples Supplemented with a videoblog "Selected Management Videos" (https://selmanvid.wordpress.com)

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