ENGLISH

The Insight Discipline : Crafting New Marketplace Understanding That Makes a Difference

By Liam Fahey

Book information

Publisher
Emerald Publishing Limited
Year
2020
ISBN
9781839827303, 9781839827334
LCC
HF5410-5417.5
Language
english
Format
EPUB
Filesize
5 MB (5074285 bytes)
Series
American Marketing Association Series
Edition
1
Pages
420\0
Time added
2023-08-23 12:07:33
Industrial management-Decision making. ; Insight.

Description

In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

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