30 Day MBA: Your Fast Track Guide to Business Success

Description

This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively updated to reflect the evolving curriculums from leading business schools, including new theories and insights on globalization and entrepreneurism. The 30 Day MBA takes you beyond the basics as it covers all 12 core disciplines of MBA courses, supported by insightful case studies from world-leading organizations such as Ikea, Cisco, Shell and Heinz. Colin Barrow draws upon his extensive academic and professional career to provide insights, guidance and clarity that equals the teaching from the world's top business schools. Look no further than The 30 Day MBA to broaden your mind with all the knowledge and confidence you need to overcome the competition and excel in your career. Cover Contents List of figures List of tables Introduction 01 Accounting The rules of the game Fundamental conventions Accounting conventions The rule makers Bookkeeping – the way transactions are recorded Cash flow The income statement/profit and loss account The balance sheet Filing accounts Financial ratios Analysing accounts Accounting ratios Getting company accounts Ratio analysis spreadsheets Break-even analysis Online video courses and lectures Online video case studies 02 Finance Sources of funds How leverage/gearing works Borrowed money Banks Bonds, debentures and mortgages Asset-backed financiers Equity Sources of equity capital Hybrids Cost of capital Investment decisions Perpetuities Budgets and variances Online video courses and lectures Online video case studies 03 Marketing Getting the measure of markets Understanding customers Segmenting markets The marketing mix Selling Negotiating Market research Net promoter score (NPS) Marketing online Digital marketing Online video courses and lectures Online video case studies 04 Organizational behaviour Strategy vs structure, people and systems Structures – the options Building and running a team The board of directors People Motivation Leadership Management Delegation: the essential management skill Systems Managing change Culture Online video courses and lectures Online video case studies 05 Business history How business history is studied in business schools Babylon and beyond (4000 BC–1000 AD) Mediaeval merchants (1000–1700) The era of ventures (1700–1900) The age of financial panics (1900–Present) Online video courses and lectures Online video case studies 06 Business law Corporate structures Employment law Employment legislation Intellectual property Online video courses and lectures Online video case studies 07 Economics Schools of economic thought Micro vs macroeconomics Market structures Essential economics Business cycles Inflation Interest rates Economic policy and tools More concerns The broken window fallacy Trade agreements Globalization – the end of? Online video courses and lectures 08 Entrepreneurship Why entrepreneurship matters Who makes a good entrepreneur? Entrepreneurial categories Family business Business incubators: where entrepreneurs hang out Online video courses and lectures Online video case studies 09 Ethics and social responsibility Teaching ethics and social responsibility in business schools Owners vs directors: the start of the ethical tug of war Understanding stakeholders Mapping out the stakeholders Assessing obligations Stakeholder strategies Implementing ethical and responsible strategies Does being ethical pay off? Online video courses and lectures Online video case studies 10 Operations management Supply chain management Outsourcing and the supply chain Production methods and control After Lean? Inventory management Quality Information technology Supply chain channel structures Online video courses and lectures Online video case studies 11 Quantitative and qualitative research and analysis Quantitative research and analysis Qualitative research and analysis Triangulation Web analytics Online video courses and lectures Online video case studies 12 Strategy Devising strategy – the overview The experience (or learning) curve Differentiation Focus First to market: possible international advantages Industry analysis Shaping strategy – tools and techniques Environmental Hierarchy of purpose Mergers and Acquisitions Online video courses and lectures Online video case studies Index