Writing That Works

Description

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, WRITING THAT WORKS includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message. Preface: Why a Third Edition? xi 1 . Writing That Works 1 2. Don't Mumble—and Other Principles of Effective Writing 7 3. "I Love My Computer" 36 4. E-mail—the Great Mailbox in the Sky 45 5. Memos and Letters That Get Things Done 63 6. Writing for an Audience: Presentations and Speeches 90 7. Plans and Reports That Make Things Happen 1 1 1 8. Recommendations and Proposals That Sell Ideas 125 9. Asking for Money: Sales and Fund-Raising Letters 136 10. Coping with Political Correctness 150 1 1. Writing a Resume—and Getting an Interview 156 12. Editing Yourself 177 13. Making It Easy to Read 183 Other Books That Will Help You Write Better 191