Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups

Description

Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business. What You'll LearnCreate and deploy grassroots as well as more traditional marketing plans Engage in the community of developers and companies that will hire you and vice versa Effecively buy and sell your time and talents to grow your business while remaining agile Who This Book Is For Business owners looking to grow and diversify their companies as well as developers, engineers, and designers working on Apple apps who would like to branch out into starting their own consulting business. Front Matter ....Pages i-xxxi Build the Offer (Charles Edge)....Pages 1-30 Beyond Services (Charles Edge)....Pages 31-52 Hiring and Human Resources (Charles Edge)....Pages 53-117 Accounting 101 (Charles Edge)....Pages 119-133 Buy Software to Automate the Business (Charles Edge)....Pages 135-185 Make Friends: Develop Partnerships (Charles Edge)....Pages 187-197 Engage in Free and Guerrilla Marketing (Charles Edge)....Pages 199-227 Using Public Relations (Charles Edge)....Pages 229-251 Advertising (Charles Edge)....Pages 253-269 The Art of Selling (Charles Edge)....Pages 271-288 Diversifying Your Portfolio (Charles Edge)....Pages 289-309 When to Stop Growing (Charles Edge)....Pages 311-319 Sell the Company (Charles Edge)....Pages 321-331 The Part-Time Owner (Charles Edge)....Pages 333-345 Buying Companies (Charles Edge)....Pages 347-362 Running a Consulting Practice Inside a Larger Company (Charles Edge)....Pages 363-378 Back Matter ....Pages 379-441