The architecture portfolio guidebook : the essentials you need to succeed

Description

"The Architecture Portfolio Guidebook shows you how to make portfolios for both academic and professional needs to provide reviewers exactly what they're looking for. In school, architecture curricula nurtures the knowledge and skills to develop design work to varying levels of presentation. In the profession, those skills are further developed and applied in the creation of the built environment. In both contexts, a portfolio is a core component for admission and advancement. This book provides key strategies to: ·develop an understanding of the unique needs of professional and academic organizations ·identify applicants' key differentiators ·highlight how applicants present themselves in their portfolios to address institutional needs ·create successful reinforcing documentation ·communicate using portfolios Rather than proposing generic solutions, this book details the successful practices for portfolio creation by addressing portfolio creation academically and professionally. Supporting insights and examples from leading academics and architects from around the world reinforce the themes presented in this guidebook. An ideal read for students and professionals of architecture, landscape architecture, interior design and urban design, looking to advance their studies and careers"--  Read more... ACKNOWLEDGEMENTSPREFACEEXTERNAL PERSPECTIVE INTRODUCTIONS 1.0 WHAT ARE YOU TRYING TO DO?1.1 Messaging, Media, and Methods1.2 The Two Major Types of Portfolios1.3 Showcasing Skill, Creativity, and Passion1.4 Gathering, Archiving, Curating, and Editing1.5 Planning, Scheduling, and Managing 2.0 IDENTIFYING YOUR KEY DIFFERENTIATORS2.1 The Economics of Portfolio Design: Unique Value Proposition, Assets, and Commodities2.2 Understanding Your Competition2.3 Creativity and Critical Thinking2.4 Technical Skills2.5 Experience2.6 Accomplishments2.7 Passion 3.0 WHAT TO PRESENT IN A PORTFOLIO3.1 Aligning Yourself with the Audience3.2 The Balance: Design and Technical Skills3.3 The Three Things Not to Show: Ignorance, Laziness, Pride 4.0 HOW TO PRESENT YOURSELF IN A PORTFOLIO4.1 Layout and Imagery4.2 Text4.3 Interactive Media 5.0 PORTFOLIO PREPARATION: TARGETING AN AUDIENCE5.1 Pacing5.2 Passing the 30-second Flip Test: Impression, Expression, and Retention5.3 Feedback and Refinement 6.0 THE PORTFOLIO AS A SUCCESSFUL REINFORCING DOCUMENT6.1 Letters: Cover Letter and Letter of Intent6.2 Resume/CV: Outline of Your Potential6.3 Transcripts: External Assessment 7.0 COMMUNICATION USING YOUR PORTFOLIO7.1 Online: Websites and Social Media7.2 Additional Representation7.3 Interview: The Tipping Point7.4 Following-Up APPENDIXEPILOGUELIST OF ILLUSTRATIONSABOUT THE AUTHORINDEX