ENGLISH

The Stakeholder Strategy: Profiting from Collaborative Business Relationships

By Ann Svendsen

Book information

Publisher
Berrett-Koehler Publishers
Year
1998
ISBN
1576750477, 9781576750476
Language
english
Format
CHM
Filesize
510 kB (521977 bytes)
Pages
\0
Time added
2011-08-31 04:54:40

Description

In today's networked, highly competitive, and global economy, value is created collaboratively between a company and its stakeholders -- employees, investors, customers, suppliers, and communities. "The Stakeholder Strategy" presents a new approach to management that is focused on collaboration. It addresses concernes aobut the bottom line (can collaboration increase profits?) and societal pressures to improve overall quality of life. It also includes a practical step-by-step guide, which companies can use to forge a network of powerful and profitable collaborative stakeholder relationships.

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