ENGLISH

Google Analytics

By Mary E. Tyler , Jerri Ledford

Book information

Publisher
Wiley Pub
Year
2006
ISBN
9780470053850, 0470053852
LCC
TK5105.885.G66 T95 2007
Open Library ID
OL22738350M
Language
english
Format
PDF
Filesize
12 MB (12853044 bytes)
Pages
339\339
Library
mexmat
Time added
2009-07-20 03:45:11

Description

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business. * Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs. * Learn to set up the program, navigate the interface, understand filters, and use goal-setting features. * Integrate Google Analytics with Google AdWords. * Make the most of reporting dashboards. * Find out how to use analytics for marketing and content optimization. * Understand what each type of report means and how to interpret it. * Explore how other companies have used analytics to improve site performance. * Investigate how to use Google Analytics for complete e-commerce analysis. Order your copy today and make your Web site work for you!

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