ENGLISH

Marketing of High-Technology Products and Innovations

By Stanley , Mohr , Jakki J;Sengupta , Sanjit;Slater

Book information

Publisher
Pearson
Year
2013
ISBN
1292040335, 1269374508, 9781292040332, 9781269374507, 4954995035
Language
english
Format
PDF
Filesize
11 MB (11797467 bytes)
Pages
560\547
Time added
2020-11-29 04:32:27

Description

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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