Wine Tourism Around the World

Description

Cover; Wine Tourism Around the World: Development, management and markets; Copyright; Contents; Exhibits; Figures; Tables; Contributors; Preface; 1 Wine tourism: an introduction; 2 The maturing wine tourism product: an international overview; 3 Wine tourism in France: a paradox?; 4 Meeting the wine-maker: wine tourism product development in an emerging wine region; 5 Wine routes in South Africa; 6 Wine tourism and consumer behaviour; 7 Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries; 8 Wine tourism in New Zealand.;Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides:* The first comprehensive introduction to wine tourism from a business, social science and policy perspective* An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and. Cover Wine Tourism Around the World: Development, management and markets Copyright Contents Exhibits Figures Tables Contributors Preface 1 Wine tourism: an introduction 2 The maturing wine tourism product: an international overview 3 Wine tourism in France: a paradox? 4 Meeting the wine-maker: wine tourism product development in an emerging wine region 5 Wine routes in South Africa 6 Wine tourism and consumer behaviour 7 Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries 8 Wine tourism in New Zealand. 9 Wine tourism in the United Kingdom10 Vasse Felix winery development 11 Wine tourism and regional development 12 Towards a national wine tourism plan: wine tourism organizations and development in Australia 13 The Northeast Wine Route: wine tourism in Ontario, Canada and New York State 14 Diversifying wine tourism products: an evaluation of linkages between wine and cycle tourism 15 Napa Valley, California: a model of wine region development 16 The future of wine tourism Bibliography Index.