Business research methods

Description

Research problems and questions -- Putting the problem into contex -- Choosing research approaches and strategies -- Ethics in business research -- Choosing samples from populations -- Quantitative research methods -- Questionnaire design and testing -- Using secondary data -- Qualitative research methods -- Practical issues in conducting interviews, focus groups, participant observation -- Forecasting trends -- Presenting research reports. Research problems and questions -- Putting the problem into contex -- Choosing research approaches and strategies -- Ethics in business research -- Choosing samples from populations -- Quantitative research methods -- Questionnaire design and testing -- Using secondary data -- Qualitative research methods -- Practical issues in conducting interviews, focus groups, participant observation -- Forecasting trends -- Presenting research reports.