Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Description

Master the skills you need as a Salesforce B2C Solution Architect to design an optimized business-to-consumer (B2C) solution across the Salesforce Customer 360 ecosystem, including B2C Commerce, Service Cloud, and Marketing Cloud Key FeaturesCreate a unified view of the customer across Salesforce products and beyondAvoid inefficiencies and costly rework caused by poor architectural designsPrepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practicesBook Description A carefully designed Customer 360 solution spanning B2C Commerce, Marketing Cloud, and Service Cloud provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components together. Salesforce B2C Solution Architect's Handbook will help you understand the integration options and products that help you deliver value for organizations. You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will also guide you through the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting your customers’ critical business demands. What you will learnExplore key Customer 360 products and their integration optionsChoose the optimum integration architecture to unify data and experiencesArchitect a single view of the customer to support service, marketing, and commercePlan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutionsIntegrate Customer 360 solutions into a single-source-of-truth solution such as a master data modelSupport business needs that require functionality from more than one component by orchestrating data and user flowsWho this book is for This book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. Enterprise architects, Salesforce architects, and CTO teams at Salesforce customer organizations looking to benefit from a unified solution will also find this book helpful. A general understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences is necessary to get the most out of this book. Table of ContentsDemystifying Salesforce, Customer 360, and Digital 360Supporting Your Customers with Service CloudDirect-to-Consumer Selling with Commerce Cloud B2CEngaging Customers with Marketing CloudSalesforce Ecosystem – Building a Complete SolutionRole of a Solution ArchitectIntegration Architecture OptionsCreating a 360° View of the CustomerSupporting Key Business ScenariosEnterprise Integration StrategiesExam Preparation Tools and Techniques (N.B. Please use the Look Inside option to see further chapters)