Employer Branding For Dummies

Description

Table of Contents Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Chapter 1: Employer Branding 101 Offering High Employer Value Understanding What’s in an Employer Brand Recognizing Branding Challenges Reaping the Benefits of a Strong Brand Building an Employer Brand Chapter 2: Measuring Your Employer Brand Questions You Want Answered Benchmarks to Get You Started Collecting Employer Branding Data Tracking Competitors’ Brand Performance Monitoring Your Own Brand’s Performance Being Adaptable Chapter 3: Letting the Light In: Transparency Why Transparency Matters Ways to Be More Transparent Chapter 4: Engaging Your Employees Knowing What Employees Say about You Knowing What Makes Your Brand Different Responding to Reviews Encouraging Employees to Tell Your Story Motivating Your Employees to Get Involved Chapter 5: Lights, Camera, Brand: Using Visuals Creating Compelling Visuals Sharing Your Visual Content Getting Your Employees Involved Chapter 6: Going Mobile Looking for Work in a Mobile World Developing Your Mobile Strategy Making Your Site Mobile-Ready Chapter 7: Putting Employer Branding to Work Developing a Branding Strategy Keeping an Eye on Your Reputation Aligning Your Consumer and Employer Brands Creating a Visual Identity for Your Brand Keeping Your Brand Real Cultivating Niche Communities Embracing Social and Mobile Media Maximizing Your Applicant Tracking System Turning Employees into Brand Ambassadors Measuring Your Brand’s Effectiveness Chapter 8: Ten Easy Ways to Get Started Define an Authentic Employer Brand Validate Your EVP with Employees and Candidates Make Your Employer Brand Visual and Compelling Be Consistent Benchmark Your Brand Awareness and Reputation Fix What’s Broken Make Employees Your Brand Ambassadors Maintain and Engage Social Channels Ask Candidates for Feedback Rinse and Repeat, Never Stop