ENGLISH

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

By Paul Lazarsfeld

Book information

Year
1960
Language
english
Format
PDF
Filesize
20 MB (21173836 bytes)
Edition
5
Pages
\214
Time added
2021-05-25 17:31:49

Description

This study describes how people make up their minds in a presidential campaign. The authors were among the first to use a now accepted method of social research - the panel, or repeated interview technique-to achieve a step-by-step account of how representative voters arrived at final vote decisions in the 1940. elections. The present edition explores : mutual interaction between variables; the possible effects of re-interviewing the same respondents; and how much has materialized of the "further research needed" recommendations of the previous edition.

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