ENGLISH

Embarrassment of Product Choices

By Michel , Millot

Book information

Publisher
Incorporated, John Wiley & Sons
Year
2018
ISBN
9781786303110, 9781119557043, 1119557046, 9781119557050, 1119557054
Language
english
Format
EPUB
Filesize
817 kB (836608 bytes)
Pages
215 pages\0
Time added
2020-07-26 19:24:52
Electronic books

Description

Cover; Half-Title Page; Title Page; Copyright Page; Contents; Preface: Making a Choice Means Solving a Problem; Introduction: The Hegemony of Market Value; I.1. Market value versus usage value: customers, consumers andusers; I.2. A sucker's market; 1. The Power of Words; 1.1. The power of word-of-mouth; 1.1.1. The Internet and electronic word-of-mouth; 1.1.2. Advertising marketing and word-of-mouth marketing; 1.1.3. Social influence; 1.2. The power of consumers/customers; 1.2.1. Consumers/customers buy with their eyes closed; 1.2.2. "Consum-action"; 1.2.3. Boycotts.

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