Listening To Type Making Language Visible

Description

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Designer Alex W. White packs the pages with fifteen hundred images modern and ancient, specially created and found that illustrate typographic concepts and continue to yield more complexity and connectivity with each viewing. Listening to Type proves that type is much more than groups of letterforms on a page; it is a language with the ability to convey meaning and evoke emotions beyond the spoken words it symbolizes. Cover Half title Title Copyright Contents Preface 1 | Introduction Section 1 | Type and Design 1 | What is type and where is it found? 2 | The laguage of type 3 | Space and type 4 | Working type: type with jobs Section 2 | What readers want 5 | What makes readers respond 6 | Readability, then legibility 7 | Typographic unity Section 3 | Creativity 8 | Fresh vs. familiar 9 | Type and identity 10 | How to evolve type treatments 11 | Type and imagery Section 4 | Typography Timeline 12 | Handwriting and lettering until 1450 13 | Type 1450-1913 14 | Type 1914-1945 15 | Type 1946-1982 16 | 1983 onward Appendix | Twenty-six letters evolve over three eras Glossary Bibliography Index Colophon and Credits