ENGLISH

Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes

By G. Tomas M. Hult , Kenneth Karel Boyer , Markham T. Frohlich

Book information

Publisher
AMACOM
Year
2004
ISBN
0814408362, 9780814408360
Language
english
Format
PDF
Filesize
2 MB (1645766 bytes)
Edition
1st
Pages
288\273
Time added
2013-12-22 16:01:23

Description

This book looks at how retailers and specifically grocers are using the Internet, to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along. The strategies in the book will help readers strengthen their relationship with customers, increase customer loyalty and minimize costs using the Internet to extend the supply chain.

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