ENGLISH

Nonprofit Essentials: The Capital Campaign

By Julia Ingraham Walker

Book information

Publisher
Wiley
Year
2004
ISBN
0471684295, 9780471684299, 9780471715900
Open Library ID
OL7620082M
Language
english
Format
PDF
Filesize
2 MB (2278642 bytes)
Series
The AFP/Wiley Fund Development Series
Edition
1
Pages
192\192
Library
mexmat
Scanned
yes
Time added
2009-07-20 03:45:11

Description

Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization's case stand out among the competition.

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