ENGLISH

Reputation Management

By John Doorley , Helio Fred Garcia

Book information

Publisher
Routledge
Year
2015
ISBN
0415716284, 0415716276, 9780415716277
Language
english
Format
PDF
Filesize
5 MB (4996778 bytes)
Pages
0\601
Topic
Business Management
Time added
2019-06-03 09:24:32
Reputation Management

Description

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.

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