ENGLISH

Contemporary Research in E-marketing

By Sandeep Krishnamurthy

Book information

Publisher
IGI Global
Year
2004
ISBN
9781591403739, 1591403731, 1591403723, 9781591403722, 9781591403746
Open Library ID
OL12373848M
Language
english
Format
CHM
Filesize
8 MB (8709847 bytes)
Volume
Volume 1
Pages
347\0
Library
mexmat
Time added
2009-07-20 03:45:11

Description

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.

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