ENGLISH

The fashion designer survival guide: start and run your own fashion business

By Mary , Gehlhar

Book information

Publisher
Kaplan Publishing
Year
2008
ISBN
9781427799777, 1427799776
Language
english
Format
EPUB
Filesize
2 MB (1923913 bytes)
Edition
Revised and expanded edition
Pages
xviii, 286 pages, 8 unnumbered pages of plates) :
Time added
2020-07-26 19:24:52
Clothing trade;Fashion design--Vocational guidance

Description

Before you start -- The fundamentals -- The money -- Product development -- Fabric and materials -- Production -- Marketing and branding materials -- Sales -- Press and public relations -- The runway -- Copyrights and knockoffs -- Expanding the business.;If you're going to make it as a fashion designer with your own line or label, you need more than inspiration and creativity -- you also need business know-how. In this book, Mary Gehlhar offers behind-the-scenes advice for independent designers and reveals essential information on where to find financing, as well as how to market, manufacture, and distribute your creations. Before you start -- The fundamentals -- The money -- Product development -- Fabric and materials -- Production -- Marketing and branding materials -- Sales -- Press and public relations -- The runway -- Copyrights and knockoffs -- Expanding the business.

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