ENGLISH

Influencer Marketing: Who Really Influences Your Customers?

By Duncan Brown , Nick Hayes

Book information

Publisher
Butterworth-Heinemann
Year
2008
ISBN
9780080557700, 9780750686006, 0750686006, 0080557708
Open Library ID
OL10809642M
Language
english
Format
PDF
Filesize
3 MB (3134686 bytes)
Edition
1
Pages
251\251
Time added
2010-10-01 23:25:00

Description

I am a big fan of books that actually include case studies of companies that implemented the techniques taught. This is one of those books. With the rise of blogs, wikis and social media, old school marketing is nowhere near what it used to be. No matter what industry you're in or size of business, this book offers gems of knowledge you can immediately apply. It may also have you re-consider your marketing budget.

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