Millennial Philanthropy: Next Generation Fund Development for Professionals and Nonprofits

Description

Nearly 75 million people make up the Millennial generation in the United States, and yet, for many nonprofits, this generation remains an untapped resource. The most significant transfer of wealth known as the Great Transfer of Wealth is shifting from older generations to the Millennials and younger ones. This transfer has prompted nonprofits to navigate new realities caused by the pandemic and other social issues. Nonprofits should consider Millennials as a valuable source of people, power, and philanthropic support. Dr. Holly Hull Miori, an academic, researcher, and fundraising professional, has developed a comprehensive guide that explores the potential roles that Millennials can and should assume in nonprofits, including those of donors, board members, and volunteers. Her guide is designed to engage both academic and nonprofit/fundraising audiences, offering insights and actionable strategies for unlocking the potential of this emerging group. The book presents six distinct findings, providing innovative ideas that nonprofits and fundraisers can implement to engage the Millennial generation effectively. It features a combination of case studies and a roadmap to help readers gain practical insights into engaging this demographic group. Foreword Acknowledgments Contents About the Author List of Figures List of Tables 1 Philanthropy and the Millennial Generation Defining Millennials Millennials: Two Sides of the Same Coin Millennials and Philanthropy: More than Avocado Toast and Lattes Interview: Gabby Leon Spatt What Is Your First Memory of Philanthropy? What Is Your Family’s Influence on Philanthropy? What Is the Last Gift You Made and Why? What Has Been Your Favorite Gift? How Did You Get Involved with the Nonprofits You Are Involved in? How Many Nonprofits Are You Engaged in? How Did You Get Involved? Do You Raise Funds for These Nonprofits, Give Personally, or Both? What Is Your Generation’s Biggest Influence in Philanthropy? What Do You Hope for Your Generation? Spending Power: Why Care About Millennials What Indicators Influence Philanthropy? Gender Work Religion Social Justice Relationships Economic and Political Change Overview of the Book References 2 The Nonprofit Landscape: How to Prepare for the Future History of Philanthropy Overview of Nonprofit Community Interview: Taylor Hearn What Is Your First Memory of Philanthropy? What Is Your Family’s Influence on Philanthropy? How Did You Get Involved with the Nonprofits You Are Involved in? What Is Your Generation’s Biggest Influence in Philanthropy? How Many Nonprofits Are You Engaged in? Do You Raise Funds for These Nonprofits, Give Personally, or Both? What Do You Hope for Your Generation? What Has Been Your Personal Favorite Gift? To What Organizations Do People Give? Foundations Donor-Advised Funds What Types of Giving Exist? Annual Giving Major Gifts Program Capital Campaign Planned Giving In-Kind Donations How Nonprofits Measure Philanthropy Lifetime Transactions RFM Donor Research Engagement Data Analytics References 3 Talking ‘Bout My Generation: BvB Millennial Case Study About BvB Dallas Roadmap for the Research Social Exchange Theory Generational Theory Warm Glow Theory Interview: Tayyab Yunus What is Your First Memory of Philanthropy? What is Your family’s Influence on Philanthropy? What is the Last Gift You Made and Why? What Has Been Your Favorite Gift? How Did You Get Involved with the Nonprofits You Are Involved in? How Many Nonprofits Are You Engaged in? How Did You Get Involved? Do You Raise Funds for These Nonprofits, Give Personally, or Both? What is Your generation’s Biggest Influence in Philanthropy? What Do You Hope for Your Generation? Data Collection Millennial Giving and BvB Factors Influencing Millennial Giving Religion Social Justice Family Friends and Peers Proximity Both/And Not Either/Or References 4 Time Is Money: GRACE Millennial Case Study About GRACE Volunteerism Advantages and Disadvantages of Volunteers Advantages Disadvantages Volunteerism in the United States Roadmap for the Research Social Exchange Theory Public Service Motivation Interview: Chris Bean What Is Your First Memory of Philanthropy? What Is Your Family’s Influence on Philanthropy? What Is the Last Gift You Made and Why? What Has Been Your Favorite Gift? How Did You Get Involved with the Nonprofits You Are Involved In? How Many Nonprofits Are You Engaged In? How Did You Get Involved? Do You Raise Funds for These Nonprofits, Give Personally, or Both? What Is Your Generation’s Biggest Influence in Philanthropy? What Do You Hope for Your Generation? Data Collection and Analysis Volunteering and GRACE Factors Influencing Volunteering The Role of Previous Volunteerism The Role of Generations The Role of the Gala The Role of Activities References 5 A Look Behind the Numbers: GRACE Millennial Case Study Roadmap for the Research Data Collection and Analysis Descriptive Statistics Factors Influencing Philanthropy Factors Influencing Donation Amount for the Full Sample Factors Influencing Donation Amount by Generation Factors Influencing Donation Decision (Full Sample) Factors Influencing Donation Decision by Generation Factors Influencing Donation Amount (Only Donors) Implications References 6 Who’s Next?: Paper for Water Generation Z Case Study About Generation Z Racial Diversity and Social Justice Digital Natives How Gen Z Differs from Millennials About Paper for Water Roadmap for the Research Grounded Theory Generational Theory Interview: Isabelle Adams What is Your First Memory of Philanthropy? What is Your Family’s Influence on Philanthropy? What is the Last Gift You Made and Why? What Has Been Your Personal Favorite Gift? How Did You Get Involved with the Nonprofits You Are Involved in? How Many Nonprofits Are You Engaged in? How Did You Get Involved? Do You Raise Funds for These Nonprofits, Give Personally, or Both? What is Your Generation’s Biggest Influence in Philanthropy? What Do You Hope for Your Generation? Data Collection Factors Influencing Gen Z Philanthropy References 7 Conclusion: How to Reach Millennial Donors Extend Their Networks Shake Up Your Fundraising Events Utilize Social Media to Its Fullest Potential References Index