ENGLISH

Research methods for business : a skill-building approach

By Uma Sekaran

Book information

Publisher
John Wiley & Sons
Year
2003
ISBN
0471203661, 9780471203667, 0471384488, 9780471384489
Language
english
Format
PDF
Filesize
2 MB (2331126 bytes)
Edition
4
Pages
450\466
Time added
2013-02-25 02:42:07

Description

Introduction to Research --Scientific Investigation --Technology and Business Research --The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition --The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development --The Research Process: Step 6: Elements of Research Design --Experimental Designs --Measurement of Variables: Operational Definition and Scales --Measurement: Scaling, Reliability, Validity --Data Collection Methods --Sampling --Data Analysis and Interpretation --The Research Report --Managerial Decision Making and Research --Module: A Refresher on Some Statistical Terms and Tests.

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