ENGLISH

The Apple Way

By Jeffrey L. Cruikshank

Book information

Publisher
McGraw-Hill
Year
2005
ISBN
0072262338, 9780072262339, 0071483152
DOI
10.1036/0072262338
Google Books ID
3aPdqjl2Y4IC
Open Library ID
OL17192856M
Language
english
Format
PDF
Filesize
913 kB (934723 bytes)
Edition
1
Pages
226\226
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and missteps

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