ENGLISH

Building Commitment to Reform through Strategic Communication : The Five Key Decisions

By Cecilia Cabanero Verzosa; Helen R. Garcia

Book information

Publisher
World Bank Publications
Year
2009
ISBN
9780821376225, 9780821376218
LCC
HD30.3 -- .C33 2009eb
Language
english
Format
EPUB
Filesize
1 MB (1463534 bytes)
Edition
1
Pages
177\0
Time added
2023-08-18 03:59:55
Communication in economic development. ; Communica

Description

Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty.The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.

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