Handbook of Print Media

Description

Literally everything you need to know about modern printing technology and practice is packed into over 1200 pages (and accompanying CD-ROM) of this handsome, beautifully illustrated, and up-to-the-minute reference resource. Browsing through it, you'll quickly acquire an overview and valuable detailed knowledge of how today's marketers, designers, and printers act and cooperate to create state-of-the-art advertising materials and eye-popping graphics (print and elecrtonic). Nearly 1,500 illustrations (nearly half in color) make technologies and processes eminently clear Complete coverage of all stages of production, printing, manufacturing, and electonic emdia Quick and logical access to all information, through organization, index, and fully-searchable CD-ROM 80-page appendix including glossary of terms, units, standards, resources, and training. This innovative, practical manual is specifically designed to cater to the training needs of printing firms and print-service users desiring in-depth nkowledge of state-of-the-art techniques and processes. Written by an the leading experts in the field, under the direction of the Handbook is unique in covering the entire spectrum of modern print medi production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. About the Author - Since 1992, Dr. Helmut Kipphanhas been Director of Technology and Innovation Research at Heidelberger Duckmaschinen AG, the world's leading provider of printing services. In 1998, Dr. Kipphan began work with a team of two dozen contributors, from the realms of science, research, education and training, academia and industry, plus an international team of translators. The German-lanuage edition was unveiled at the 2000 Frankfurt Bookfair and the English-language edition at Print 2001 in Chicago, IL. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form.