Easy Living: The Rise Of The Home Office
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How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked. Cover......Page 1 Title Page......Page 4 Copyright......Page 5 Contents......Page 6 Introduction......Page 10 Part I: Where Does Work Belong? Toward a New Conception of Home......Page 20 1. The Home and Its Function......Page 22 2. Industry Stay Out......Page 33 3. The Telephone and Better Living......Page 40 4. Portable Typewriters for Home Use......Page 51 Part II: The Consumption of Office Practices and Communication Technology in the Postwar Middle-Class Home......Page 58 5. The Quest for Easy Livin’ in the Suburban Home......Page 60 6. The Big Business of Homemaking......Page 69 7. Junior-Sized Offices......Page 84 8. An Office Away from the Office......Page 96 Part III: The Birth of the Live-Work Lifestyle......Page 104 9. Real Men Live in the City......Page 106 10. Pseudo-Bohemian Bachelorettes......Page 114 11. Work Where You Live......Page 127 Part IV: Neoliberal Domestic Workspaces......Page 144 12. The Electronic Cottage......Page 146 13. Adaptable Parents, Flexible Jobs, and Adaptive Homes......Page 157 14. Urban Professional Lifestyles......Page 167 Acknowledgments......Page 178 Notes......Page 180 Selected Bibliography......Page 202 Index......Page 208 About the Author......Page 216
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