Strategic Thinking

Description

Copyright Page; Introduction; Chapter 1 Understanding Strategy; Defining Strategy; Examining the Process; Thinking Short- and Long-Term; Preparing for Strategic Success; Looking to the Future; Chapter 2 Analyzing your Position; Examining Influences; Understanding your Customers; Analyzing Competitors; Assessing your Skills and Capabilities; Summarizing the Analysis; Chapter 3 Planning a Strategy; Staging the Process; Defining your Purpose; Determining Competitive Advantages; Setting Boundaries; Choosing Strategic Emphasis; Estimating a Budget; Integrating Strategy; Testing the Strategy.;Learn how to define develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short- and long-term objectives how to put toether the right team for the right job how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasibility studies to budgeting forecasts to help give you a competitive edge in today's fast-moving business world.