ENGLISH

Franchising Globally: Innovation, Learning and Imitation

By Ilan Alon

Book information

Publisher
Palgrave Macmillan
Year
2010
ISBN
0230238289, 9780230238282
LCC
HF5429.23 .A375 2010
Google Books ID
uAcRQgAACAAJ
Open Library ID
OL23945218M
Language
english
Format
PDF
Filesize
2 MB (2166608 bytes)
Pages
272\272
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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