ENGLISH

Consumer psychology of tourism, hospitality and leisure

By M. (eds.) , Timmermans , R. R. , Crouch , G. I. , Perdue , H. J. P. , Uysal

Book information

Publisher
CABI
Year
2004
ISBN
0-85199-749-X, 0-85199-322-2
DOI
10.1079/9780851997490.0000
Language
english
Format
PDF
Filesize
3 MB (2752708 bytes)
Pages
336\336
Time added
2016-01-24 03:00:00
(New March 2000) EE700 - Marketing and Distributio(New March 2000) UU600 - Leisure UU700 - Tourism aCC300 - Information and Documentation EE119 - LeisRecreation and Tourism Economics

Description

This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed. Available In Print

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