Marketing and General Practice

By Colin Gilligan (Author); Robin Lowe (Author)

Book information

Publisher
CRC Press
Year
1994
ISBN
9781315377278, 9781315346014, 9781315327020, 9781498792257, 9781857750270, 9781138449589
DOI
10.1201/9781315377278
Format
PDF
Filesize
6 MB (6177003 bytes)
Edition
1
Pages
\164
Time added
2020-10-06 04:24:42
DentistryMedicineNursing & Allied Health;Medicine

Description

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

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