Winning Sustainability Strategies: Finding Purpose, Driving Innovation and Executing Change

Description

Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed “Vectoring”. Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions for process improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good. Front Matter ....Pages i-xvi Front Matter ....Pages 1-1 Introduction (Benoit Leleux, Jan van der Kaaij)....Pages 3-11 Patterns of Frontrunners (Benoit Leleux, Jan van der Kaaij)....Pages 13-33 Front Matter ....Pages 35-35 The Quest for Purpose (Benoit Leleux, Jan van der Kaaij)....Pages 37-56 Focusing on Materialities That Matter (Benoit Leleux, Jan van der Kaaij)....Pages 57-80 Sustainable Development Goals (Benoit Leleux, Jan van der Kaaij)....Pages 81-102 ESG Ratings and the Stock Markets (Benoit Leleux, Jan van der Kaaij)....Pages 103-125 Investors’ Perspectives on Sustainability (Benoit Leleux, Jan van der Kaaij)....Pages 127-151 Encouraging a Culture of Sustainability (Benoit Leleux, Jan van der Kaaij)....Pages 153-170 Front Matter ....Pages 171-171 Partnering as Strategy (Benoit Leleux, Jan van der Kaaij)....Pages 173-192 Toward a Circular Economy (Benoit Leleux, Jan van der Kaaij)....Pages 193-219 Capturing the Sustainability Premium (Benoit Leleux, Jan van der Kaaij)....Pages 221-242 Stellar Performance from Sustainability Teams (Benoit Leleux, Jan van der Kaaij)....Pages 243-261 Embedding Sustainability into the Business Core (Benoit Leleux, Jan van der Kaaij)....Pages 263-284 Epilogue (Benoit Leleux, Jan van der Kaaij)....Pages 285-292 Back Matter ....Pages 293-298