Introduction to Global Business: Understanding the International Environment & Global Business Functions

Description

The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Special thanks to anishagar2009 and pwaully for the upload :) Brief Contents Contents Preface About the Authors Part i: Foundations of Global Business Ch 1: The Rise of Globalization Introduction 1-1: What is Globalization? 1-2: Key International Institutions That Facilitate Globalization 1-3: Institutional Structure and Its Impact on Globalization 1-4: Effective Policy Measures That Promote Globalization 1-5: Impact of Information Technology on Globalization 1-6: The Globalization Controversy 1-7: Making Globalization Work for All Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 2: The Evolution of International Business Introduction 2-1: Benefits of Trade and Foreign Direct Investment 2-2: Major Theories of International Trade 2-3: The Practice of Trade Policy 2-4: Current Practice of "Managed" Trade Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 3: Regional Economic Integration Introduction 3-1: What is Regional Economic Integration? 3-2: The Economic Geography of Regional Integration 3-3: Does Regional Integration Confound Global Trade? 3-4: The European Union (EU) 3-5: The North American Free Trade Agreement (NAFTA) 3-6: Association of South East Asian Nations (ASEAN) 3-7: Regional Integration in Latin America Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 4: The International Flow of Funds and Exchange Rates Introduction 4-1: The Balance of International Payments 4-2: The Foreign Exchange Market 4-3: International Monetary Systems 4-4: International Flows of Goods and Capital 4-5: Forecasting Exchange Rates Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Part ii: Global Business Environment Ch 5: The Cultural Environment Introduction 5-1: Defining Culture and Its Characteristics 5-2: Elements of Culture 5-3: Clustering Countries and Regions by Culture 5-4: Sources of Cultural Information 5-5: Cultural Dimensions of Conducting Business in Individual Countries 5-6: The Importance of Culture for Managing and Marketing in Overseas Markets Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 6: The Legal and Political Environment of Global Business Introduction 6-1: Political Systems 6-2: National Economic Ideologies 6-3: Political Risks, Economic Risks, and Corruption 6-4: The Legal Environment 6-5: Intellectual Property Protections Summary Key Terms Interpreting Global Business News Portfolio Projects Chapter Notes Ch 7: Corruption and Ethics in Global Business Introduction 7-1: What is Ethics? 7-2: Ethics in Business and Society 7-3: What is Corporate Social Responsibility? 7-4: Financial Scandals 7-5: Can Ethics Be Taught? 7-6: Internal Controls Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Part iii: Global Business Strategy and Organization Ch 8: Entry Strategies in Global Business Introduction 8-1: Strategy Choice and Implementation: Going International 8-2: Multinational Enterprises (MNEs) 8-3: MNEs and Their Global Strategic Motives 8-4: Host Country Perspective of Foreign Direct Investment 8-5: Improving Host Country's Investment Climate Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 9: Control of Global Business Introduction 9-1: Strategy Formulation 9-2: Strategy Implementation 9-3: Coordination 9-4: Control Systems 9-5: Organization Culture and the Change Control Function Summary Key Words Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 10: The Organization of Global Business Introduction 10-1: The Stateless Corporation 10-2: Organizing Global Business 10-3: Export Departments and International Divisions 10-4: Four Organizational Structures for Global Business Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Part iv: Managing Global Business Ch 11: Global Human Resource Management Introduction 11-1: Global Strategic Human Resource Management 11-2: Staffing Policies 11-3: Performance Appraisal and Compensation 11-4: International Trade, Labor Relations, and HRM Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 12: Global Marketing Introduction 12-1: Marketing Research vs. Marketing Intelligence Systems 12-2: Making the Standardization and Adaptation Decision 12-3: Developing the International Product Mix 12-4: Developing the International Promotion Mix 12-5: Developing the International Distribution Mix 12-6: Developing the International Pricing Mix 12-7: Developing the International Customer Service Mix Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 13: Global Operations and Supply-Chain Management Introduction 13-1: Global Operations Management 13-2: Global Procurement 13-3: Global Production 13-4: Location Decision 13-5: Global Supply-Chain Management Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 14: Global Financial Management Introduction 14-1: Measuring Foreign Exchange Exposure 14-2: Hedging Forex Risk with Derivatives 14-3: Financing International Trade and Investment 14-4: Multinational Capital Budgeting 14-5: Currency Risk and Stock Valuation Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Chapter Notes Ch 15: Accounting and Taxation in Global Business Introduction 15-1: Accounting and Financial Reporting in Global Business 15-2: Generally Accepted Accounting Principles (GAAP) 15-3: International Financial Reporting Standards 15-4: The Role of Auditing and the Sarbanes-Oxley Act 15-5: Financial Statement Analysis 15-6: Global Tax Matters Summary Key Terms Chapter Questions Interpreting Global Business News Portfolio Projects Subject Index Organization Index