Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Description

Foreword 1.0 -- Foreword 2.0 -- -- The Reality of Starting -- 1. Flounders [sic] at Work -- 2. The Inside Story of Entrepreneurship -- 3. The Art of Intrapreneurship -- 4. The Art of Commercialization -- 5. Mantras for Dummies -- -- The Reality of Raising Money -- 6. The Investor Wish List -- 7. The Art of Getting the Attention of Investors -- 8. The Art of Executive Summary -- 9. The 10/20/30 Rule of Pitching -- 10. The Top Ten Lies of Venture Capitalists -- 11. The Top Eleven Lies of Entrepreneurs -- 12. The Art of Raising Angel Capital -- 13. The Inside Scoop on Venture Capital Law -- 14. The Top Sixteen Lies of Lawyers -- 15. The Venture Capital Aptitude Test (VCAT) -- -- The Reality of Planning and Executing -- 16. The Paradox of Strategy : How Apple Blew It and Microsoft Got Lucky -- 17. The Zen of Business Plans -- 18. The Art of Financial Projections -- 19. Financial Models for Underachievers -- 20. The Art of Execution -- 21. After the Honeymoon -- 22. The Art of Bootstrapping -- 23. The Art of the Board Meeting -- 24. How I Built a Web 2.0, User-Generated-Content, Citizen-Journalism, Long-Tail, Social Media Site for $12,107.09 -- -- The Reality of Innovating -- 25. The Art of Innovation -- 26. The Seven Sins of Solutions -- 27. The Myths of Innovation -- 28. The Sticking Point -- 29. The Lies of Engineers -- 30. How to Kick Silicon Valley's Butt -- 31. The Purest Form of Engineering : Woz -- -- The Reality of Marketing -- 32. Stupid Ways to Hinder Market Adoption -- 33. The Name Game -- 34. The Art of Branding -- 35. Frame or Be Framed -- 36. Get a Clue : The Global Youth Market -- 37. The Lesson of Tam's Art Gallery -- -- The Reality of Selling and Evangelizing -- 38. The Art of Selling -- 39. The Art of Distribution -- 40. The Art of Evangelism -- 41. DIY PR -- 42. Straight From the Press's Mouth -- 43. Forget the Influencers After All? -- -- The Reality of Communicating -- 44. The Effective E-mailer -- 45. The Zen of Presentations -- 46. How to Get a Standing Ovation -- 47. As Good As Steve Jobs -- 48. Speaking as a Performing Art -- 49. How to Be a DEMO God -- 50. How to Kick Butt On a Panel -- 51. How To Be a Great Moderator -- 52. The Art of Blogging -- -- The Reality of Beguiling -- 53. The Psychology of Influencing People -- 54. The Art of Creating a Community -- 55. The Art of Customer Service -- 56. Power 3.0 : Kinder, Gentler, and Better -- 57. The Art of Schmoozing -- 58. The Art of Sucking Down -- 59. The Art of Sucking Up -- 60. How to Suck Up to a Blogger -- 61. The Art of Partnering -- 62. The Top Ten Lies of Partners -- 63. Ten Questions "with" Jackie Onassis -- -- The Reality of Competing -- 64. The Art of Defensibility -- 65. Counterpoint : Patents and Defensibility -- 66. The Art of Driving Your Competition Crazy -- 67. How to Remain Sane -- -- The Reality of Hiring and Firing -- 68. The Art of Recruiting -- 69. Real-World Recruiting -- 70. Thirteen Questions with Libby Sartain, Chief People Yahoo! -- 71. Career Guidance for This Century -- 72. Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn't Know Whom to Ask -- 73. Nine Questions to Ask a Startup -- 74. How to Get a Job on craigslist -- 75. How to Not Hire Someone Via craigslist -- 76. The Effort Effect of Carol Dweck -- 77. The Art of Laying People Off -- 78. The Art of Firing -- -- The Reality of Working -- 79. Work as a Prison? -- 80. How to Not Choke -- 81. Mavericks in the Workplace -- 82. Ten or So Things to Learn This School Year -- 83. "Why Smart People Do Dumb Things" -- 84. Why Smart Companies Do Dumb Things -- 85. How to Prevent a Bozo Explosion -- 86. Are You an Egomaniac? -- 87. The No-Asshole Rule -- 88. Is Your Boss an Asshole? -- 89. The Top Seventeen Lies of CEOs -- Timeout. What's Your EQ (Entrepreneurial Quotient)? -- -- The Reality of Doing Good -- 90. The Six Lessons of Kiva -- 91. Social Entrepreneurship -- 92. Making the Transition from the Corporate to Nonprofit World -- 93. The Art of Surviving -- 94. My Hindsights in Life -- -- Conclusion : The Reality Check Checklist. Foreword 1.0 -- Foreword 2.0 -- -- The Reality of Starting -- 1. Flounders [sic] at Work -- 2. The Inside Story of Entrepreneurship -- 3. The Art of Intrapreneurship -- 4. The Art of Commercialization -- 5. Mantras for Dummies -- -- The Reality of Raising Money -- 6. The Investor Wish List -- 7. The Art of Getting the Attention of Investors -- 8. The Art of Executive Summary -- 9. The 10/20/30 Rule of Pitching -- 10. The Top Ten Lies of Venture Capitalists -- 11. The Top Eleven Lies of Entrepreneurs -- 12. The Art of Raising Angel Capital -- 13. The Inside Scoop on Venture Capital Law -- 14. The Top Sixteen Lies of Lawyers -- 15. The Venture Capital Aptitude Test (VCAT) -- -- The Reality of Planning and Executing -- 16. The Paradox of Strategy : How Apple Blew It and Microsoft Got Lucky -- 17. The Zen of Business Plans -- 18. The Art of Financial Projections -- 19. Financial Models for Underachievers -- 20. The Art of Execution -- 21. After the Honeymoon -- 22. The Art of Bootstrapping -- 23. The Art of the Board Meeting -- 24. How I Built a Web 2.0, User-Generated-Content, Citizen-Journalism, Long-Tail, Social Media Site for $12,107.09 -- -- The Reality of Innovating -- 25. The Art of Innovation -- 26. The Seven Sins of Solutions -- 27. The Myths of Innovation -- 28. The Sticking Point -- 29. The Lies of Engineers -- 30. How to Kick Silicon Valley's Butt -- 31. The Purest Form of Engineering : Woz -- -- The Reality of Marketing -- 32. Stupid Ways to Hinder Market Adoption -- 33. The Name Game -- 34. The Art of Branding -- 35. Frame or Be Framed -- 36. Get a Clue : The Global Youth Market -- 37. The Lesson of Tam's Art Gallery -- -- The Reality of Selling and Evangelizing -- 38. The Art of Selling -- 39. The Art of Distribution -- 40. The Art of Evangelism -- 41. DIY PR -- 42. Straight From the Press's Mouth -- 43. Forget the Influencers After All? -- -- The Reality of Communicating -- 44. The Effective E-mailer -- 45. The Zen of Presentations -- 46. How to Get a Standing Ovation -- 47. As Good As Steve Jobs -- 48. Speaking as a Performing Art -- 49. How to Be a DEMO God -- 50. How to Kick Butt On a Panel -- 51. How To Be a Great Moderator -- 52. The Art of Blogging -- -- The Reality of Beguiling -- 53. The Psychology of Influencing People -- 54. The Art of Creating a Community -- 55. The Art of Customer Service -- 56. Power 3.0 : Kinder, Gentler, and Better -- 57. The Art of Schmoozing -- 58. The Art of Sucking Down -- 59. The Art of Sucking Up -- 60. How to Suck Up to a Blogger -- 61. The Art of Partnering -- 62. The Top Ten Lies of Partners -- 63. Ten Questions "with" Jackie Onassis -- -- The Reality of Competing -- 64. The Art of Defensibility -- 65. Counterpoint : Patents and Defensibility -- 66. The Art of Driving Your Competition Crazy -- 67. How to Remain Sane -- -- The Reality of Hiring and Firing -- 68. The Art of Recruiting -- 69. Real-World Recruiting -- 70. Thirteen Questions with Libby Sartain, Chief People Yahoo! -- 71. Career Guidance for This Century -- 72. Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn't Know Whom to Ask -- 73. Nine Questions to Ask a Startup -- 74. How to Get a Job on craigslist -- 75. How to Not Hire Someone Via craigslist -- 76. The Effort Effect of Carol Dweck -- 77. The Art of Laying People Off -- 78. The Art of Firing -- -- The Reality of Working -- 79. Work as a Prison? -- 80. How to Not Choke -- 81. Mavericks in the Workplace -- 82. Ten or So Things to Learn This School Year -- 83. "Why Smart People Do Dumb Things" -- 84. Why Smart Companies Do Dumb Things -- 85. How to Prevent a Bozo Explosion -- 86. Are You an Egomaniac? -- 87. The No-Asshole Rule -- 88. Is Your Boss an Asshole? -- 89. The Top Seventeen Lies of CEOs -- Timeout. What's Your EQ (Entrepreneurial Quotient)? -- -- The Reality of Doing Good -- 90. The Six Lessons of Kiva -- 91. Social Entrepreneurship -- 92. Making the Transition from the Corporate to Nonprofit World -- 93. The Art of Surviving -- 94. My Hindsights in Life -- -- Conclusion : The Reality Check Checklist.