Hidden persuasion : 33 psychological influence techniques in advertising

Description

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. Cover Title Page Copyright Dedication Table of Contents Introduction Three needs How to use 01. Acknowledging Resistance 02. Fluency 03. Foot-in-the-Door 04. Promised Land 05. Self-Persuasion 06. Altercasting 07. Social Proof 08. Guarantees 09. Attractiveness 10. Humour 11. Scarcity 12. Fleeting Attraction 13. Decoy 14. That's Not All 15. Mere Exposure 16. Anchoring 17. Astroturfing 18. Anthropomorphism 19. Trusthworthiness 20. Disrupt & Reframe 21. Metaphors 22. Implementation Intentions 23. Reciprocity 24. God Terms 25. Sex 26. Authority 27. Loss or Gain 28. Recency & Primacy29. Fear Appeals 30. Doublespeak 31. Projection 32. Door-in-the-Face 33. Subliminals Authors References Image credits Recommended Reading Back Matter