GERMAN

YouTubes audiovisuelle Kultur in Zeiten von YouTube Premium und den YouTube Originals: ‚Broadcast Yourself‘ und ‚We Broadcast‘

By Fabian Bein

Book information

Publisher
de Gruyter
Year
2023
ISBN
9783111145853, 9783111145716
DOI
10.1515/9783111145853
Language
german
Format
EPUB
Filesize
3 MB (3250652 bytes)
Pages
377\0
Library
degruyter.com
Time added
2023-07-27 02:15:37

Description

This publication opens up new perspectives on YouTube as an active media producer. In a major study on YouTube’s in-house productions (YouTube Originals) and YouTube’s paid service (YouTube Premium), it shows how the Silicon Valley company has shaped audiovisual cultural developments on its own platform and has declared a war of competition against streaming services like Netflix, Amazon, and Disney+.

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