ENGLISH

Advertising Confluence: Transitioning Marketing Communications into Social Movements

By Anshu Saxena Arora , Sabine Bacouël-Jentjens (eds.)

Book information

Publisher
Palgrave Macmillan US
Year
2015
ISBN
978-1-349-50458-9, 978-1-137-49226-5
DOI
10.1057/9781137492265
Language
english
Format
PDF
Filesize
995 kB (1019303 bytes)
Series
International Marketing and Management Research
Pages
\139
Time added
2016-03-14 21:35:01
Innovation/Technology Management; Small Business;

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