ENGLISH

Market Entry Strategies of Foreign Telecom Companies in India

By Dr. Kiruba Jeyaseeli Benjamin Levi (auth.)

Book information

Publisher
Deutscher Universitätsverlag
Year
2007
ISBN
978-3-8350-0607-2, 978-3-8350-9453-6
DOI
10.1007/978-3-8350-9453-6
Language
english
Format
PDF
Filesize
2 MB (2006864 bytes)
Edition
1
Pages
289\307
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Management

Description

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.

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