ENGLISH

The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change

By T. Fent , B. Mahlberg , A. Prskawetz (auth.) , Dr. Florian Kohlbacher , Prof. Dr. Cornelius Herstatt (eds.)

Book information

Publisher
Springer Berlin Heidelberg
Year
2008
ISBN
3540753303, 9783540753308, 9783540753315
DOI
10.1007/978-3-540-75331-5
Language
english
Format
PDF
Filesize
5 MB (4741416 bytes)
Edition
1
Pages
510\510
Time added
2011-08-31 04:54:40
Management/Business for Professionals; Labor Econo

Description

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “silver market”, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

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