ENGLISH

Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

By Robert Klein , Susan Tyler Eastman , Douglas A. Ferguson

Book information

Publisher
Focal Press
Year
2006
ISBN
0240807626, 9780240807621, 9780080473437
LCC
HE8689.7.M37 P76 2006
Google Books ID
dVvUS6UsjjIC
Open Library ID
OL3411615M
Language
english
Format
PDF
Filesize
5 MB (5060803 bytes)
Edition
5
Pages
351\351
Topic
Business Marketing
Scanned
yes
Time added
2011-06-04 13:46:07

Description

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool

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