How To Get To The Top Of Google in 2020: The Plain English Guide to SEO

Description

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. Title Page Copyright Page Introduction Who this book is for and why it exists What sort of results can you expect? What being at the top of Google will mean for your business A free gift before we begin… How Easy Is It To Rank? How to Use This Book The Structure of this Book This Book is Not Written By an Author Section 1: The Foundations Chapter 1: Four free ways to appear on the first page of Google Method 1: Google Organic Results Method 2: Featured Snippets Method 3: Google Local Method 4: Using Other People’s Websites Chapter 2: How Google decides where to rank you and your competitors Ranking Pillar 1: Relevance How Does Google Measure Relevance? Myth Buster: Indexing Ranking Pillar 2: Popularity and Authority Ranking Pillar 3: Quality Upgrade 1: Your Website’s Content Upgrade 2: Errors and Broken Links Upgrade 3: Mobile Friendliness Chapter 3: How to find and rank for the most profitable keywords Step 1. Brainstorm keywords Step 2. Download keywords from Search Console Step 3. Use SEMrush to find keywords Step 4. Check competitor keywords Step 5. If you’re a location-based business… Step 6. Find your most profitable keywords Step 7. Google keywords to check the search results are relevant Step 8. Now you’ve got your keywords, find your key pages A final word about keyword research Chapter 4: Analysing your competition and identifying their strengths and weaknesses PRO TIP: Checking Ranking Deconstructing Your Competitors’ Success Chapter 5: An Introduction to backlinks Anchor Text Section 2: Your Website Chapter 6: Website Optimisation Chapter 7: Domains and URLs Key EMD Myths Differences between TLDs Hyphens and Separators Domain Length Domain Age Capital Letters Page URLs Capital Letters Chapter 8: How to structure a top-ranking website Folders and Directories Use Separate Pages for Each Service Chapter 9: Sitemaps Chapter 10: One website or multiple? Chapter 11: Website usability and performance Chapter 12: Mobile Mobile Friendliness Responsive Websites vs Separate Mobile Websites Chapter 13: How to write for Google and profit What Is Good Content? Spelling. And Grammer. Duplicate Content Where a Site Can Be Penalised for Duplicate Content Headings Content for eCommerce (or Other Large Websites) Chapter 14: How To Use Knowledge Bases and FAQs To 10X Your Organic Traffic How to Plan a Knowledge Base Chapter 15: How to use your blog to actually make money Further Resources Chapter 16: Behind the scenes optimisation The Fastest Way To Improve Your Ranking: Writing Killer Page Titles Meta Descriptions Meta Keywords Image Optimisation Schema Markup Chapter 17: Website speed hacks Mobile Site Speed Human Response Times: The 3 Important Limits Measuring Your Website’s Performance Chapter 18: Google Search Console Manual Actions and Reconsideration Requests Section 3: Promoting Your Website Chapter 19: Link acquisition basics Chapter 20: Good links vs bad links Are you suffering from a link penalty? Link Metrics Domain Authority (DA) Page Authority (PA) Trust Flow (TF) Citation Flow (CF) How to Use These Metrics Chapter 21: Online directories Market-Specific Directories vs General Directories How To Spot a Spammy Directory Chapter 22: Links from video Chapter 23: Introduction to content marketing Chapter 24: How to get featured on the world’s biggest websites through digital PR Using PR For Free Advertising/Lead Generation Pitching for TV Coverage Following Up Journalists and Editors Chapter 25: 95% of surveys are run by businesses looking for PR eCommerce Data Outreach Example Lead Generation Data Outreach How To Run Your Own Data Outreach Study Chapter 26: Blogger and influencer outreach Chapter 27: How to get influencers to promote your business How to pitch to influencers without feeling awkward Chapter 28: How to use Inbound PR requests to get featured in top-tier publications… free How To Do All Of This Without Paying For Journalist Enquiry Services Chapter 29: Using social media to boost your SEO Optimise Your Social Profiles How to Get Your Business Showing Up as an Expanded Listing on Google Optimising Your Facebook Page How to Get Lots of Reviews on Facebook and Google Section 4: Designing and Implementing your SEO Strategy Chapter 30: How to plan an SEO strategy Step 1: Website Review Step 2: Keyword Targeting Step 3: Competitor Analysis Step 4: Website Optimisation Step 5: Phase 1 Links Step 6: Phase 2 Links Step 7: Measure Progress and Refocus Chapter 31: How to measure your progress How to measure how many keywords your website is ranking for How to measure and track the most relevant keywords Chapter 32: Outsourcing vs DIY Chapter 33: Further help and advice